Part 1: Why a meal of crow can be very satisfying

We have been hyping up some big news for a while now through our social media networks and when we finally learned the outcome, it was not what we were hoping for. We are sorry if we confused anyone; we’re still alive and kicking as you’ve always known us.

Until now Infomatix has grown at an organic pace according to workload. We have pulled ourselves up by our bootstraps and done whatever was humanly possible with an internal team of one, then two, now three, supported by an extensive virtual partner network.

Our latest endeavour has us exploring ways to expand with the creation of two new channels for The InviStructure Formula™. We originally determined the best way to grow was to approach a business incubator since they would have the knowledge and experience to get us to our goal better, faster, and sooner.

Six months later, it was ultimately decided we were not a fit for the program. This was disappointing but there is a silver lining.

The cooperation and collaboration of the application team throughout the process gave us a fresh set of eyes on the challenge growing in front of us. We were able to expose our idea to a new group and their feedback showed us the areas of the pitch that were murky and those to use as selling points. The lengthy process helped us refine the message of what it is we aim to do.

Being directed by an outside organization also reminded us of some crucial ideologies we value and why they are so important. We will be exploring these in this five-part series of blog posts to help you:

• remember why it is important to stick to your guidelines,
• know if it’s a good idea to collaborate outside of your organization,
• use your truth to your advantage, and
• determine when your organization is ready to launch your product.

Sharing our experience will provide a case study on the benefits and disadvantages of going it alone in the world of intellectual property production and could help steer you in the right direction for your organization.

Part 2: Stick to your guns